QR Codes in the Community

The city of Manor created a "SMART" tour for its community. QR Codes are becoming more popular in America and Texas seems to be exploring the advantages of these 2d codes. Displaying mobile content on landmarks and promoting community efforts may help promote tourism. 

QR Code Critique

QR-Code execution in print advertisement may be an obstacle for most brands attempting to integrate interactivity into their marketing mix. 

A recent advertisement in a Polish magazine, POLITYKA was not that clear on its approach to promoting what I think was a GPS promotion from Neostrada. I was able to scan the code with my camera phone but unfortunately that was as far as the code went. I thought it might take me to an online site or post text about a promotion. The organisation that displayed the code had their website printed above the code so I later went online to follow up. The website was also very unaccessible and required the highest adobe flash software to see the site which required 13.1 megabits to download.

 

Suggestion

Brands need to place more emphasis on where the consumer will be directed when they scan the code. If it is a voucher then make it more clear or it may cripple a consumers perception of your brand. I have a hunch that many brands will slap these codes freely without considering the negative impact it may create for future branding campaigns.

Source: POLITYKA Nr 35 29 Sierpnia 2009 p. 55

www.polityka.pl

Survey Says QR

What Seed Codes would like to know can be answered if you scan this QR Code. It will lead to a mobile survey which may provide a quick customer interaction.  

Will this help build brand equity?

Scan and help define this question.

You can cheat by clicking on this link.

QR Design

I have added more options to the QR transformations (Codeformations). I start with a message which can be a link, phone number, short text, ect, and turn it into an image.

Take a peek at Heidi's Codeformation.

Codeformations

Seed Codes is searching for brands that would like to commission a design transformation. Seed Codes can transform a brand's logo, web-link, symbol, ect.. from a QR-Code. These transformations are called "Codeformations" that can be viewed on mobile phones.

Why should brands get involved?

* QR-Codes enhance brand equity across a variety of media channels.

* Each Codeformation will go towards planting a 100 tree seeds.